Adobe showed off their new suit of applications this week infront of an audience at their offices in San Francisco – reviewers say the apps are unlike anything that Adobe has ever done before. Adobe presented six different apps, all of which are designed with a touch interface, and will only be capable of running on tablets that use Google’s Android operating system, at least to start. These applications, which are said to include the first touch version of Photoshop, are bundled together in what Adobe is calling the “Creative Cloud,” which is a services that blends together work across a range of devices. Adobe is trying to move customers away from a one-time purchase decision with its leading Creative Suite in hopes of introducing monthly subscriptions, which are expected to be introduced in April. Adobe recently made the decision to stop the development of its mobile device Flash Player, and are moving towards the implementation of HTML5. Analysts and academics agree that Adobe’s move this year shows their aggressive preparations in making itself a solid contender in the mobile, cloud-centered market of the future.

Adobe estimates that by the year 2015, half of its total revenue will come from subscriptions, representing approximately 800,000 users. The company hopes to eventually see that figure raise to 100 percent. They’re also expanding their digital marketing horizons, helping companies build and manage their campaigns, by introducing a series of enhancements to its product lineup. This is definitely a big change for Adobe, some consider it a “reset.”