Digital cameras and camcorders have been growing in popularity with consumers as they branch out from the domain of hi tech enthusiasts and into the hands of average, every day people. These cameras are quickly replacing their analog counter parts for a variety of reasons including speed of image processing, greatly reduced price of developing photos and convenience for amateur and pro photographers alike. The reason spate of digital cameras to hit the market have all essentially imitated early successful models, but now there is a new camera on the block which digital photography experts believe could be a game changer: the Panasoic Lumix DMC-G10. This particular model is due to be out shortly and will offer something that very few digital cameras on the market now offer, high quality low light photo shooting capabilities in a small package. Digital cameras are typically smaller than their analog cousins, a major advantage for photographers, but the Micro Four Thirds series from Panasonic have been especially noted for their high power and small size by pro photography reviewers. While a single lens reflex camera may take up a lot of space, the Panasonic Lumix is meant to be space efficient.

Instead of a digital SLR that can be difficult for the new photographer to manage, Panasonic set out to create something of a hybrid that would bridge the gap between the complex high end models and pocket sized point and shoot cameras. Competitor Olympus has also released a similar style of camera that experts believe could signal a growing movement among manufacturers to create a niche within the digital camera market that has been previously non existent.